Copy-paste templates for requesting reviews - after a project, after a milestone, and as a follow-up.

You know you should be collecting testimonials. But every time you sit down to write that email, you freeze. It feels awkward. Pushy. Needy.

Here's the truth: most happy clients are glad to help. They just need you to ask - and make it easy. These templates take the guesswork out of the request.

Before You Send: Three Rules

Rule 1: Time it right. Ask within a few days of a positive moment - project delivery, a compliment, a successful launch. Don't wait a month.

Rule 2: Make it easy. Don't ask them to write a paragraph from scratch. Send a link to a form with guiding questions. Tools like Quoted create this for you automatically.

Rule 3: Keep it short. Your request email should be 3-5 sentences. Not a novel.

Template 1: Right After Project Delivery

Subject: Quick favor?

Hey [Name],

So glad you're happy with [project/deliverable]! If you have 30 seconds, 
I'd really appreciate a quick testimonial - it helps me attract more 
clients like you.

Here's the link: [your quoted.love link]

No pressure at all. Thanks for being great to work with!

[Your name]

Why it works: Catches them at peak satisfaction. "30 seconds" sets the right expectation. The compliment at the end makes them feel valued.

Template 2: After They Compliment You

Subject: Thanks - and a small ask

Hey [Name],

That really made my day - thank you! Would you mind putting that into a 
quick testimonial? It means a lot when potential clients hear it directly 
from someone like you.

Takes about 30 seconds: [your quoted.love link]

Thanks!

[Your name]

Why it works: Uses their own positive words as the hook. They've already said something nice - you're just asking them to formalize it.

Template 3: After a Milestone or Launch

Subject: We did it!

Hey [Name],

Now that [website/campaign/product] is live and getting great results, 
I'd love to capture your experience working with us. A short testimonial 
would mean the world.

Here's a quick form (30 seconds): [your quoted.love link]

Congrats on the launch - excited to see where it goes!

[Your name]

Why it works: Ties the request to a concrete achievement. The testimonial will naturally reference results.

Template 4: For Long-Term Clients

Subject: Would love your feedback

Hey [Name],

We've been working together for a while now, and I realized I never asked 
- would you be open to leaving a short testimonial? It really helps other 
businesses feel confident about working with us.

Quick form here: [your quoted.love link]

Appreciate you either way!

[Your name]

Why it works: Acknowledges the relationship. "I never asked" makes it feel personal, not automated.

Template 5: After a Referral

Subject: Thanks for the referral!

Hey [Name],

Thank you so much for referring [person/company] to us - that means a lot.

Since you clearly think we're doing something right ;) - would you mind 
leaving a quick testimonial? It would help other people find us too.

Here's the link: [your quoted.love link]

You're the best.

[Your name]

Why it works: Someone who refers you is already your advocate. This is the easiest "yes" you'll ever get.

Template 6: The Gentle Follow-Up

Subject: Re: Quick favor?

Hey [Name],

Just a gentle nudge on the testimonial - totally understand if you're 
swamped. The link is here if you get a minute:

[your quoted.love link]

No worries either way!

[Your name]

Why it works: One follow-up is fine. Keep it light. Don't guilt-trip.

Template 7: Batch Request (Multiple Clients)

Subject: Help us help others

Hey [Name],

We're building out our testimonials page and would love to include your 
voice. If you've had a good experience working with us, a quick review 
would mean a lot.

It takes about 30 seconds: [your quoted.love link]

Thanks for being part of what we're building!

[Your name]

Why it works: Good for sending to a batch of past clients. Generic enough for anyone, but still warm.

Pro Tips

Send from your personal email, not a "noreply" address. Testimonial requests are personal. They should come from a person.

Don't offer incentives. "Leave a review and get 10% off" cheapens the testimonial and may violate platform rules. Genuine reviews are worth more.

Follow up once, then stop. If they don't respond after one follow-up, respect that. Not everyone wants to leave a public review.

Make the form dead simple. If you're using Quoted, the collection form handles everything - star rating, text, name, photo. The client doesn't need to create an account or figure anything out.

Set up your collection form →

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