Your Google Reviews are working for you on Google. Here's how to make them work on your website too.

You have 50 great Google Reviews. They show up when someone searches for your business on Google Maps. But when someone visits your actual website? Those reviews are invisible.

Embedding Google Reviews on your website brings your best social proof from Google directly into the pages where buying decisions happen.

Why Embed Google Reviews?

Double duty. The same reviews that help your Google ranking also boost conversions on your website. One review, two benefits.

You already have them. If you've been in business for a while, you likely have dozens of Google Reviews. No new collection effort needed.

Trust transfer. Google is a trusted platform. Showing "Google Reviews" on your website carries the credibility of Google's brand.

Fresh content. Reviews update automatically (with the right tool), giving your website fresh user-generated content without any effort.

Method 1: Google Reviews Widget (Third-Party Tool)

The most common approach. Tools like EmbedSocial, Elfsight, or SociableKIT connect to your Google Business Profile and create an embeddable widget.

How it works: 1. Sign up for a Google Reviews widget tool 2. Connect your Google Business Profile 3. Customize the widget layout (carousel, grid, list) 4. Copy the embed code 5. Paste it on your website

Pros: Automatic sync. Professional layouts. Customizable design.

Cons: Most require a paid plan for full features ($15-30/month). Another subscription to manage.

Method 2: Google Maps Embed

Google lets you embed your business location from Google Maps, which includes your star rating and review count.

How it works: 1. Search for your business on Google Maps 2. Click "Share" → "Embed a map" 3. Copy the iframe code 4. Paste on your website

Pros: Free. Official Google embed. Shows location + rating.

Cons: Doesn't show individual reviews. Visitors have to click to read them. Limited customization. Takes up significant space.

Method 3: Manual Screenshots

Take screenshots of your best Google Reviews and add them as images on your website.

Pros: Free. No third-party tools. You choose exactly which reviews to show.

Cons: Not dynamic - you have to manually update. Images aren't indexed by search engines. Can look unprofessional if not designed well.

Method 4: Combine Google + Direct Testimonials

This is the approach we recommend. Use Google Reviews for SEO and discovery, and collect direct testimonials for your website.

Why this is better:

Google Reviews are unstructured - people write whatever they want. Some are helpful ("great dental cleaning, gentle hygienist"), some are vague ("nice place"). You can't guide the content.

Direct testimonials collected through your own form can be guided with specific questions, producing more detailed, conversion-focused reviews. Plus you get star ratings, client photos, names, and titles - all structured and ready to display.

The setup: 1. Keep encouraging Google Reviews for local SEO 2. Set up a testimonial collection form (Quoted is free) for detailed, curated reviews 3. Embed the testimonial widget on your website 4. Optionally, mention your Google rating on the site: "4.9 stars on Google from 120+ reviews"

Google Reviews + Website Testimonials: Best of Both

Google Reviews Website Testimonials
SEO benefit High (local SEO) Low (widget content)
Control over display None Full
Content quality Random Guided
Trust perception High (third-party) Moderate (self-hosted)
Effort to collect Ongoing Ongoing
Cost Free Free (with tools like Quoted)

The best strategy uses both: Google Reviews for being found, website testimonials for converting visitors.

Platform-Specific Instructions

WordPress: Use a Google Reviews plugin (Widget for Google Reviews, WP Google Review Slider) or paste embed code in a Custom HTML block.

Shopify: Use a Google Reviews app from the Shopify App Store, or paste embed code in a Custom Liquid section.

Squarespace: Add a Code Block and paste the widget embed code.

Webflow: Add an Embed element and paste the code.

Wix: Add an Embed HTML element and paste the code.

All platforms support pasting third-party widget code. The process is the same: get the code, paste it in an HTML block.

Don't Forget Your Own Reviews

Google Reviews are valuable, but they're Google's asset, not yours. If Google changes its API, restricts access, or your profile gets suspended - those reviews disappear from your site.

Collecting your own testimonials through a tool you control is insurance. You own the data, you own the display, and no platform change can take that away.

Start collecting your own testimonials →

Ready to try Quoted?

All features free during early access. No credit card, no limits.

Start Collecting - It's Free