How to Add Customer Testimonials to Your Shopify Store

Boost trust and conversions by showing real customer reviews on your Shopify site.

Shopify has built-in product reviews through apps like Judge.me and Loox. But what about testimonials - the kind where clients praise your brand, your service, your quality? Those don't live on product pages. They go on your homepage, about page, and landing pages.

Here's how to add a testimonial widget to any page in your Shopify store.

Method 1: External Widget (Fastest)

Step 1. Sign up at a testimonial tool like Quoted. Create a project, collect or add testimonials, approve them.

Step 2. Copy your embed code:

<script src="https://quoted.love/widget.js" data-project="your-slug" defer></script>

Step 3. In Shopify Admin, go to Online Store → Themes → Customize.

Step 4. Navigate to the page where you want testimonials (usually Homepage or a custom page).

Step 5. Add a Custom Liquid section (or Custom HTML block if available in your theme).

Step 6. Paste the embed code. Save.

Step 7. Preview. The testimonial widget should appear.

Alternative for older themes: Go to Online Store → Themes → Edit Code. Find the template file for your page (like index.liquid or page.liquid). Paste the embed code where you want it. Save.

Method 2: Shopify App

Several Shopify apps handle testimonials:

• Testimonials Slider - basic text testimonials with slider
• Loox - photo reviews (focused on product reviews)
• Judge.me - product reviews with optional testimonials

Pros: Native Shopify integration. Some apps pull from product reviews automatically.

Cons: Most good testimonial apps are paid ($10-30/month). They add scripts to your theme. Focused on product reviews, not general brand testimonials.

Method 3: Theme Sections

Some Shopify themes come with a built-in "Testimonials" section:

1. Go to Online Store → Themes → Customize
2. Look for "Testimonials" or "Reviews" in the Add Section menu
3. Add testimonials manually (name, quote, photo)

Pros: No code, no apps, native to your theme.

Cons: Manual entry only. No collection form. No automatic updates. Limited to what your theme supports.

Which Method for Which Shopify Page

For most Shopify stores, use a review app for product-level reviews and an external widget for brand-level testimonials. They serve different purposes.

Product Reviews vs Brand Testimonials

Product reviews are about specific items: "This t-shirt fits perfectly, true to size." They belong on product pages and influence individual purchase decisions.

Brand testimonials are about the overall experience: "The customer service was incredible - they replaced my order overnight." They belong on your homepage, about page, and landing pages. They influence whether someone trusts your store enough to buy anything at all.

Both matter. Product reviews convert browsers into buyers for specific items. Brand testimonials convert first-time visitors into customers willing to explore.

Page Speed Considerations

Shopify stores are often loaded with apps, each adding scripts and slowing the page. Before adding another app for testimonials, consider:

An external widget like Quoted's loads asynchronously via a single lightweight script (under 15KB). It doesn't add server-side processing, doesn't conflict with other apps, and doesn't impact your Shopify speed score.

A Shopify testimonial app, on the other hand, may load additional JavaScript, CSS, and API calls. If page speed is a priority - and for e-commerce it should be - a lightweight external widget is usually the better choice.

Related Reading

• How to Add Customer Reviews to Your Website (No Code, 5 Minutes)

Add testimonials to your Shopify store →