The bridge between offline experiences and online testimonials. Scan, review, done.

Your customer just had a great experience at your salon, restaurant, clinic, or studio. They're happy right now. But by the time they get home, open their laptop, and find your review link - the moment has passed.

QR codes solve this. The customer scans a code with their phone, fills out a 30-second form, and submits a review - all before they leave your location.

Why QR Codes Work for Review Collection

Immediate capture. The review happens at the peak of satisfaction, not hours later when the emotion has faded.

No friction. No need to remember a URL, search for your business on Google, or create an account. Scan and type.

Works on any phone. Every modern smartphone camera can read QR codes. No app needed.

Offline to online. Bridges the gap between a physical experience and a digital review.

How to Set It Up

Step 1. Create a testimonial collection page. Sign up at Quoted (free), create a project, and copy your public collection URL: quoted.love/your-slug

Step 2. Generate a QR code from that URL. Free QR code generators: qr-code-generator.com, qrcode-monkey.com, or any similar tool. Most let you customize colors and add your logo.

Step 3. Print the QR code. Place it where customers can easily scan it.

Where to Place QR Codes

At the point of sale. A small stand or sticker next to the register. The customer sees it while paying - natural moment to ask.

On receipts. Print the QR code at the bottom of every receipt with "Enjoyed your visit? Scan to leave a review."

On business cards. Add the QR code to the back of your business card. When you hand it to a satisfied client, mention: "If you enjoyed working with me, there's a review link on the back."

Table tents (restaurants). Place at each table. "Love your meal? Scan to tell us!"

Appointment follow-up cards. Hand to the client after a haircut, dental visit, or consultation. "Your feedback helps us serve you better."

In the waiting room. A framed QR code with a friendly prompt. Clients waiting for their appointment see it and might leave a review from their last visit.

On packaging. For product-based businesses: print the QR code on the box, bag, or insert card. The customer scans while unboxing.

Email signatures. Add a small QR code image to your email signature. Recipients can scan it from their phone while reading on desktop.

Designing the QR Code Display

The QR code alone isn't enough. You need context around it:

The ask. Short and friendly: "Loved your visit? Leave a quick review!" or "Your feedback means the world to us."

The time estimate. "Takes 30 seconds" removes the hesitation.

Your branding. Use your brand colors on the QR code. Add your logo. It should look intentional, not like a random barcode.

Keep it clean. Don't clutter the display with too much text. QR code + one sentence + time estimate. That's it.

Physical Format Ideas

Acrylic stand. Small, professional-looking stand for countertops. $5-10 on Amazon.

Sticker. Place on windows, doors, or near the register. Weatherproof options available.

Framed poster. For waiting rooms or lobby areas. Include a few existing testimonials alongside the QR code for inspiration.

Receipt integration. If your POS system supports custom receipt templates, add the QR code and prompt to every receipt.

Tent card. Folded card that stands on tables. Perfect for restaurants and cafes.

Tracking and Optimization

Track scans. Many QR code generators offer scan analytics. See how many people scan, when they scan, and from which location (if you have multiple).

A/B test messaging. Try different prompts: "Leave a review" vs "Tell us what you loved" vs "Quick feedback?" See which gets more completions.

Refresh periodically. If the same QR code has been in the same spot for 6 months, regular customers stop noticing it. Refresh the design or placement quarterly.

Combining QR with Digital Follow-Up

The best strategy uses both:

  1. QR code at the location (captures immediately)
  2. Email or text follow-up next day (catches those who didn't scan)

The QR code gets the enthusiastic clients who review in the moment. The email follow-up catches the rest. Together, they maximize your review collection rate.

Create your review collection page →

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